If you own a retail store, you know the importance of shelf talkers. Although they may just be small pieces of signage, they play a major role in determining how your products sale. For example, they are the eye catches that make a person notice that a certain product is on the shelf. By doing this, a person will be more inclined to buy that product even though they would not even have asked about it if they had not seen it. They also are an easy way to communicate with the customers because when they see the message that has been displayed on them at the edge of the shelf, they will not even have to ask about them again. This is the reason why these items are so popular. However, do you know how to pick the right ones? You have to know the following considerations to get the best results when using a shelftalker.
Make them visible
One of the main reason why these tags are effective in marketing a retail store is the fact that they are visible. Therefore, you have to choose the ones that a customer will see fast. This can be in a number of ways. For example, you can choose a color that is so bright that nobody will fail to see them. Such colors ensure that when a customer comes to the shop, the first thing that they see is the tag, and they will be reading whatever is displayed on it. You can also choose those that have a flashing light for better visibility.
Create an engaging message
After displaying an easily visible shelftalker, the next thing will be to include a message. These tags would be useless if someone sees them but does not even know what they are about. You have to use them to communicate the most significant bits of the message so that once someone reads, they know everything. Another trick is to use a message that is precise. If you go about writing a very long message, chances are that people will not even read it halfway. You can use that space to make the letters bigger so that they are easily visible.
Place them strategically
Display is another important factor when it comes to using shelf talkers in a retail store. Make sure that you place them where they will be seen. First, determine the place on the shelf where people look at most. This is the part where you often display the most bought item, and it is where you should place the sign tags. By increasing their visibility, you can be sure that more people will be reading the messages, and that is how you end up making more sales even from the unlikeliest customers.